I started creating video’s when I was sixteen years old. What started out as a hobby quickly grew. I began making money off of my videos when I started posting on TikTok. I quickly gained over 250,000 followers. I began to receive brand deals. I had no idea how much to charge or how to navigate the world of “influencer.” I ended up loosing out on a lot of opportunity because I didn’t know anything about the industry. I continued to focus on school and get my degree in marketing. When I graduated college I took a job in social media marketing. This time I was on the brand end trying to get influencers. I’ve seen both sides.

That's why I created Influence the Labels: to give new voices a place to be heard and talents the support they deserve. Navigating social media can be tough—especially when you're on your own. With insights from both sides of the industry, my goal is to connect you with impactful opportunities, meaningful brand partnerships, and a platform to speak up for causes that matter. Influence the Labels is here to represent the genuine you—an agency that champions authenticity and purpose in everything you do. I’m Jasmine Mihu, the founder of Influence the Labels.